LOGO CINEMATIC
BAD Decisions — Logo Reveal Cinematic
Real-Time Motion Designer | Cinematic FX Artist | UE5
Overview
A real-time motion design project created for a logo competition, where the goal was to deliver a visually impactful and memorable reveal sequence.
The concept focuses on a dramatic emergence of the logo from water, combined with ice destruction and atmospheric effects to enhance scale and intensity.
My Role
Cinematic FX Artist
• Directed and produced a cinematic logo reveal in Unreal Engine
• Designed timing, motion, and impact of the reveal sequence
• Implemented ice destruction using Chaos Physics
• Created smoke simulation in EmberGen and integrated it into the scene
• Handled lighting, materials, and final cinematic presentation
• Edited the sequence for strong visual rhythm and impact
Tools & Tech
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Unreal Engine 5
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Sequencer
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Lumen
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Chaos physics
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Embergen
Cinematic Direction & Timing
Designed the sequence with a strong focus on timing, anticipation, and payoff.
Built the reveal to emphasize impact through motion, scale, and controlled pacing.
FX & Simulation
Used Chaos Physics to simulate ice destruction and interaction with water.
Integrated volumetric smoke simulations created in EmberGen to enhance atmosphere and depth.
Lighting & Look Development
Developed a cinematic lighting setup to highlight the logo and enhance reflections, materials, and water interaction.
Focused on contrast and readability to ensure a strong visual silhouette.
Technical Workflow
Combined real-time rendering with external simulation tools, ensuring smooth integration and final visual consistency.
Outcome
Selected as a Top 20 entry among a large number of participants, demonstrating strong execution in motion design, FX, and cinematic presentation.